Updated: Feb 28
Having clothes that are fashionable not only for one season, but are regarded as fashionable for a longer time since they are classy as well and also are made of high-quality garments, then this should be the new standard as this decision also impacts our future.
We are used to going shopping and buying whatever we think is nice. Especially if it is a bargain, we believe that we made a “good deal”. We tend to buy so many clothes of which a big share stays in our closets for a very long time; and some of them never see the daylight ever again. So why don´t we buy clothes we really need and which can be worn for more than one season? There is a quote from the famous designer Vivienne Westwood who once said:
“Buy less. Choose well. Make it last. Quality, not quantity. Everybody's buying far too many clothes.”
Please don´t think that I now suggest buying Haute Couture only and from world famous designers; but just continue reading: So, when you buy your clothes, do you seriously know where they come from and what they are made of, I mean not what you find stated on the label, but where the garments originate from? Do you know exactly where it has been produced and how it has been produced, how many reliable resources have been used, how much water, how much electricity, what kind of color pigments have been applied to the clothes? Of course, you have heard of the main countries where labor is cheap, like China, the Philippines, Cambodia, India, you name it, countries from which the major fashion chains buy. Don´t you prefer fashion where fair wages is a prerequisite of social and environmental responsibility?
Fashion show Nuremberg
fabrari – a fashion label for design of sustainable and fair fashion
Let me introduce you to a fashion label, where sustainability is key and where it matters where the garments come from and who actually sews the dresses, skirts and shirts and where ideas are born to minimise waste. Ethical behaviour, the respect for the human being, animals and nature, this is the core of the fashion brand fabrari.
Where do the garments originate from?
The natural materials, mainly cotton, are sourced from the German supplier Hanno Stoffe GmbH. Hanno Stoffe´s first-tier suppliers are also German suppliers. These again have close relationships to the various production sites for cotton all over the world. Instead of paying for one of the many cotton labels which still don´t guarantee that every single fibre is produced at the highest standards of sustainability, they have decided to rather conduct regular audits themselves at the various production sites worldwide to ensure that the environmental and social sustainability standards are being met and that, for example, no child labor is involved. Therefore, it will be an easy task for them to follow the recently announced German Supply Chain Law that will be enforced on 1 January 2023 for German suppliers with more than 3,000 employees. The aim of this law is to create an obligation for businesses to conduct human rights and environmental due diligence at all tiers of their supply chains.
The dyeing is applied using GOTS (“Global Organic Textile Standard”)-approved printing inks which are especially created for natural fibers. These printing inks contain no chemicals and non-toxic colours following the Oekotex Standard 100. State-of-the art digital printing technology is applied which is the most modern and sustainable way of printing technology with considerably lower water and energy consumption. Wastewater and exhaust generated (e.g. volatile organic compounds (VOC), flue gases) are also free from environmentally harmful substances.
Applying the color for printing
By installing a wastewater purification and recycling system, the production has been able to significantly reduce the wastewater effluent. Consequently, the process generated wastewater and exhaust gases with parts per million (ppm) limits are also required by law in the European Union (EU) and/or also in our case, are free from environmentally harmful substances.
Who manufactures the individual dresses, skirts, shirts, etc.?
Seamstresses of the non-profit organisations (NPOs) WIENWORK and TEMA produce these pieces which are only available in limited numbers. The trained employees of these NPOs are people with special needs or have been long-term unemployed. With this opportunity, they again become a valuable part of the active work force.
One of the wonderful streamstresses
What happens with the leftover garments? Do you throw them away?
From the leftovers carrying bags, decorative pieces, lavender filled bags or accessories are produced. From time to time the remnants are given to socially disadvantaged seamstresses in Iran who then create patchwork blankets for sale.
Bag "Coffee beans"
© Matthias Nemmert for fabrari
Does the color of the garments fade when washing?
The fabrics are colorfast and can be washed at 30 degrees Celsius at low cycle. They ought to be washed from the inside out.
Shirt "Change of perspective" from the latest fabrari collection
Shirt "The scent of flowers" from the latest fabrari collection
Shirt "Now" from the latest fabrari collection
What is the idea behind fabrari and what are the steps for creation?
The idea is to make the world W E A R A B L E without accepting U N B E A R A B L E conditions. The founder of fabrari, Fanny Abrari, was born in Iran and has been living in Austria for over 40 years. Fanny recognizes the beauty in this world and in many things that might not appear to be that beautiful at first glance. Small details can have a major impact. Fanny believes that appreciation of people and their work is fundamental; but also of the environment of the entire globe, with all its resources and beauty. It is her aim to present the beauty of our world through her pictures and garments. So, she travels around the globe to take phantastic pictures which are then transferred into simple shapes to not lose the details of the picture and are then used to produce skirts, dresses, shirts for men and women and nice accessories like bags or loops.
Fanny Abrari taking a picture for her skirt "Vienna Giant Ferris Wheel"
How to find the fabrari fashion?
The fashion items are offered via boutiques in Vienna and some pieces are also sold via the online shop www.fabrari.com I invite you to have a look. I am sure you will find a great fashion piece for yourself or your loved ones and, with your purchase, you support an ethical and social enterprise run with the passion of a woman who wants to highlight the beauty of this world in all its colors.
“With garments from fabrari, I offer exclusivity and high quality combined with an ethically correct and sustainable production.”
Photographer, designer and entrepreneur of fabrari